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Santa Rosa County, FL: population growth, jobs and income

Santa Rosa County gained 3,644 residents between 2024 and 2025 (+1.8%).

Santa Rosa County had an estimated 211,115 residents in 2025, up 11.7% (22,091 more people) since 2020. That is faster than Florida as a whole (+8.7%), and the 22nd fastest growth of 67 counties in Florida.

Data as of 2025 · updated

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In the Santa Rosa County report

One-time $99 PDF: everything on this page for Santa Rosa County, ranked against Florida and the U.S., plus these figures that are not on the free page:

  • Median gross rent$1,544/mo2020–24
  • Vacant homes, incl. seasonal and second homes9.2%2020–24
  • New homes permitted, last 12 months2,1602025-10/2026-09
  • Rent growth, 5 yearsIn the report
  • Permits in 5+ unit buildingsIn the report
  • IRS income moving in (net AGI)In the report
  • Neighbouring-county comparison tableIn the report

What's inside: 5 pages

  1. 1 Summary, headline numbers and ranks (free preview)
  2. 2 Ranks and the neighbouring-county table
  3. 3 Migration, with IRS mover and income flows
  4. 4 Rent, vacant homes, permits and employers
  5. 5 Every source and the methods
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Headline numbers

What the numbers say

Net domestic migration added 3,365 people in 2025: more people moved in from other U.S. counties than moved out.

Private employers had 32,335 paid employees in mid-March 2023, +17.0% since 2018 (County Business Patterns).

Unemployment averaged 4.1% in 2025, 1.0 points higher than in 2019 (before the pandemic).

Builders were authorized to start 1,929 new homes in 2025, or 9.1 per 1,000 residents.

Median household income was $91,922 in the 2020–24 American Community Survey, +30.1% since 2016–20.

Across the 3,107 U.S. counties with a comparable estimate, its population growth ranks 133rd.

Part of the Pensacola-Ferry Pass-Brent, FL metro area.

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Santa Rosa County population by year

Resident population, July 1 estimate (Census Bureau)
YearPopulationChange
2025211,115+3,644
2024207,471+4,001
2023203,470+5,041
2022198,429+4,567
2021193,862+4,838
2020189,024–

Census Bureau population estimates, July 1 of each year.

What drove the change in Santa Rosa County

Santa Rosa County grew by 22,091 people since 2020; the largest part came from domestic migration (+20,958).

Components of population change, people (Census Bureau)
Component20252020–25Share
Natural changebirths minus deaths+129+14
International migrationfrom and to other countries+172+1,077
Domestic migrationfrom and to other U.S. counties+3,365+20,958
Census adjustmentbalancing residual−22+42
Total change+3,644+22,091

Census Bureau population estimates, components of change, each year July 1 to June 30. The components add up to the change in the estimate; the Census adjustment is the small balancing figure the Bureau publishes.

How it ranks

MeasureIn FloridaAmong U.S. counties
Population growth22nd of 67133rd of 3,107
Net domestic migration per 1,000 residents20th of 67217th of 3,108
Private-sector job growth22nd of 67301st of 3,092
Median household income2nd of 67267th of 3,107
Lowest unemployment rate23rd of 671,638th of 3,108
New homes permitted per 1,000 residents22nd of 67184th of 3,005

1st = highest (lowest for unemployment). Counties are ranked only against others with a figure for the same period.

Get the county report — $99

The County Growth and Demographics Report for Santa Rosa County, FL as a PDF, from federal data: population and migration, housing and rents, permits, private employers and jobs, unemployment, ranks in the state and the country, and neighbouring counties, with a source next to every number. Pay once, no subscription.

Add 2 neighbouring counties for $50: the Escambia County and Okaloosa County reports too, $149 for all 3.

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Neighbouring counties

Santa Rosa County grew faster than all 3 of its neighbouring counties (+11.7%, 2020–25).

Its median household income ($91,922, 2020–24) is higher than in all 3 of its neighbouring counties.

Santa Rosa County, FL and its 3 neighbouring counties: public federal figures
CountyPopulation2025Population change2020–25Net domestic migration per 1,000 residents2025Homes permitted per 1,000 residents2025Median household income2020–24
Santa Rosa County, FL This county211,115+11.7%15.99.1$91,922
Escambia County, FL333,834+3.5%3.14.2$67,500
Okaloosa County, FL221,810+4.6%0.84.8$81,998
Escambia County, AL36,665−0.1%3.90.2$48,225

Census Bureau population estimates and building permits, American Community Survey 5-year income. Rates per 1,000 residents. – means no figure, or a base too small for a change or rate (it would swing on a few people). A figure from another period shows its year and is left out of the comparison.

All 67 Florida counties · Every state

Questions

Is Santa Rosa County growing?

Yes. Its population grew 11.7% between 2020 and 2025, about 22,091 more people (Census Bureau population estimates). Florida as a whole changed +8.7% over the same years. That ranks 22nd of 67 counties in Florida for population growth.

How many people moved to Santa Rosa County?

On net, about 3,365 people in 2025: that many more moved in from other U.S. counties than moved out (Census Bureau net domestic migration estimate).

What is the unemployment rate in Santa Rosa County?

It averaged 4.1% in 2025 (BLS Local Area Unemployment Statistics, annual average).

What is the population of Santa Rosa County?

About 211,115 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.

How many jobs are in Santa Rosa County?

Private employers there had 32,335 paid employees in mid-March 2023, +17.0% since 2018 (Census Bureau County Business Patterns; government jobs and the self-employed are not counted).

What Beacon CRE covers in Florida

Map, parcel and listing layers cover North and South Carolina only for now. This page and the other Florida county pages carry the public federal growth figures.

Santa Rosa County data alerts

Email me when Santa Rosa County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.

We use your address only to email you when new data for Santa Rosa County is out: what changed, with a link to that county's report. No newsletter, no other sales emails. Delete it any time with the link in every email. We'll email you a link to confirm first; nothing starts until you click it. Privacy notice.

Sources and method

Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.

Jobs outside North and South Carolina use County Business Patterns (paid private-sector employees in mid-March); wages and government jobs are not included.