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Muskegon-Norton Shores, MI metro area: population growth, jobs and income

The Muskegon-Norton Shores, MI metro area gained 676 residents between 2024 and 2025 (+0.4%).

The Muskegon-Norton Shores, MI metro area had an estimated 177,901 residents in 2025, up 1.8% (3,118 more people) since 2020.

Data as of 2025 · updated

Map, parcel and listing layers cover North and South Carolina only for now.

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Headline numbers

Population, migration, employment, permits, unemployment and income are the figures each agency publishes for the area itself (OMB Bulletin 23-01 delineation; ACS 2016-20 and CBP 2018 use the delineation of their year). IRS migration is the sum of the member counties.

What the numbers say

Net domestic migration added 731 people in 2025: more people moved in from other U.S. counties than moved out.

Private employers had 51,826 paid employees in mid-March 2023, −7.8% since 2018 (County Business Patterns).

Unemployment averaged 5.7% in 2025, 1.6 points higher than in 2019 (before the pandemic).

Builders were authorized to start 451 new homes in 2025, or 2.5 per 1,000 residents.

Median household income was $65,024 in the 2020–24 American Community Survey, +21.6% since 2016–20.

Population growth over five years ranks 3rd of 16 Michigan metro areas and 203rd of 362 U.S. metro areas.

IRS tax-return data for 2022-2023 show a net gain of 944 people (the sum of its counties).

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How it ranks

MeasureAmong U.S. metro areas
Population growth203rd of 362
Net domestic migration per 1,000 residents95th of 362
Private-sector job growth338th of 352
Median household income280th of 362
Lowest unemployment rate334th of 362
New homes permitted per 1,000 residents234th of 362

1st = highest (lowest for unemployment), against areas with a figure for the same period.

Fastest-growing metro areas in Michigan · Fastest-growing metro areas in the U.S.

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The County Growth and Demographics Report for Muskegon County, MI, the principal county of the Muskegon-Norton Shores, MI area, as a PDF: population and migration, housing and rents, permits, private employers and jobs, unemployment, ranks in the state and the country, and neighbouring counties, with a source next to every number. Pay once, no subscription.

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Counties in this metro area

The 1 county of the Muskegon-Norton Shores, MI metro area: Census population estimates
CountyRoleResidents2025Share of residents2025Change2020–2025Share of the change2020–2025
Muskegon County, MICentral177,901100.0%+3,118 (+1.8%)100%

Census Bureau population estimates (July 1). Shares are of the member counties' total; a share of the change shows only when every county moved the same way. – means no figure for the common period.

All Michigan counties

Nearby and similar metro areas

Next to this metro area

Similar in size

Questions

Is the Muskegon-Norton Shores, MI metro area growing?

Yes. Its population grew 1.8% between 2020 and 2025, about 3,118 more people (Census Bureau population estimates).

How many people moved to the Muskegon-Norton Shores, MI metro area?

On net, about 731 people in 2025: that many more moved in from other U.S. counties than moved out (Census Bureau net domestic migration estimate).

What is the unemployment rate in the Muskegon-Norton Shores, MI metro area?

It averaged 5.7% in 2025 (BLS Local Area Unemployment Statistics, annual average).

What is the population of the Muskegon-Norton Shores, MI metro area?

About 177,901 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.

How many jobs are in the Muskegon-Norton Shores, MI metro area?

Private employers there had 51,826 paid employees in mid-March 2023, −7.8% since 2018 (Census Bureau County Business Patterns; government jobs and the self-employed are not counted).

Muskegon County data alerts

Email me when Muskegon County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.

We use your address only to email you when new data for Muskegon County is out: what changed, with a link to that county's report. No newsletter, no other sales emails. Delete it any time with the link in every email. We'll email you a link to confirm first; nothing starts until you click it. Privacy notice.

Sources and method

Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.

Jobs outside North and South Carolina use County Business Patterns (paid private-sector employees in mid-March); wages and government jobs are not included.