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Sampson County, NC growth snapshot

Sampson County had an estimated 61,504 residents in 2025, up 4.1% (2,426 more people) since 2020. That is slower than North Carolina as a whole (+7.2%), and the 65th fastest growth of 146 counties in the Carolinas.

Data as of 2025 · updated

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Headline numbers

What the numbers say

Net domestic migration added 69 people in 2025: more people moved in from other U.S. counties than moved out.

Employers counted 17,386 jobs in 2025, −0.1% since 2020 (113th of 146 Carolinas counties for job growth); the average weekly wage was $984.

Unemployment averaged 4.0% in 2025, 0.1 points lower than in 2019 (before the pandemic).

Builders were authorized to start 117 new homes in 2025, or 1.9 per 1,000 residents.

Median household income was $52,432 in the 2020–24 American Community Survey, +22.2% since 2016–20.

Across the 3,107 U.S. counties with a comparable estimate, its population growth ranks 762nd.

Sampson County population by year

Resident population, July 1 estimate (Census Bureau)
YearPopulationChange
202561,504+427
202461,077+1,093
202359,984+790
202259,194+142
202159,052−26
202059,078–

Census Bureau population estimates, July 1 of each year.

What drove the change in Sampson County

Sampson County grew by 2,426 people since 2020; the largest part came from international migration (+1,680).

Components of population change, people (Census Bureau)
Component20252020–25Share
Natural changebirths minus deaths+75+25
International migrationfrom and to other countries+276+1,680
Domestic migrationfrom and to other U.S. counties+69+710
Census adjustmentbalancing residual+7+11
Total change+427+2,426

Census Bureau population estimates, components of change, each year July 1 to June 30. The components add up to the change in the estimate; the Census adjustment is the small balancing figure the Bureau publishes.

How it ranks

MeasureIn North CarolinaAmong U.S. counties
Population growth44th of 100762nd of 3,107
Net domestic migration per 1,000 residents81st of 1001,721st of 3,108
Private-sector job growth90th of 1002,484th of 3,092
Median household income77th of 1002,608th of 3,107
Average weekly wage49th of 100–
Lowest unemployment rate65th of 1001,580th of 3,108
New homes permitted per 1,000 residents90th of 1001,584th of 3,005

1st = highest (lowest for unemployment). Counties are ranked only against others with a figure for the same period.

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Neighbouring counties

Over 2020–25, Sampson County's population change (+4.1%) was ahead of 3 of its 7 neighbouring counties and behind 4.

6 of its 7 neighbouring counties had a higher median household income than Sampson County's $52,432 (2020–24).

Sampson County, NC and its 7 neighbouring counties: public federal figures
CountyPopulation2025Population change2020–25Net domestic migration per 1,000 residents2025Homes permitted per 1,000 residents2025Median household income2020–24
Sampson County, NC This county61,504+4.1%1.11.9$52,432
Bladen County, NC30,007+1.3%1.23.2$42,422
Duplin County, NC51,571+6.0%0.92.5$55,148
Cumberland County, NC338,473+0.4%−6.34.6$61,291
Wayne County, NC122,278+3.8%1.47.8$59,733
Johnston County, NC256,448+17.9%21.211.7$83,384
Pender County, NC72,111+19.0%26.111.6$80,396
Harnett County, NC150,137+12.3%18.514.7$71,287

Census Bureau population estimates and building permits, American Community Survey 5-year income. Rates per 1,000 residents. – means no figure, or a base too small for a change or rate (it would swing on a few people). A figure from another period shows its year and is left out of the comparison.

All 100 North Carolina counties · All Carolinas counties and metros

Questions

What is the population of Sampson County?

About 61,504 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.

Is Sampson County growing?

Yes. Its population grew 4.1% between 2020 and 2025, about 2,426 more people (Census Bureau population estimates). North Carolina as a whole changed +7.2% over the same years. That ranks 65th of 146 Carolinas counties for population growth.

How many people moved to Sampson County?

On net, about 69 people in 2025: that many more moved in from other U.S. counties than moved out (Census Bureau net domestic migration estimate).

How many jobs are in Sampson County?

Employers there reported 17,386 jobs covered by unemployment insurance in 2025, −0.1% since 2020 (BLS Quarterly Census of Employment and Wages). The average weekly wage was $984 in 2025.

What is the unemployment rate in Sampson County?

It averaged 4.0% in 2025 (BLS Local Area Unemployment Statistics, annual average).

How many new homes are being built in Sampson County?

Building permits authorized 117 new housing units in 2025, 1.9 per 1,000 residents (Census Bureau Building Permits Survey). Permits count homes authorized, not finished.

What is the median household income in Sampson County?

$52,432 in the 2020–24 American Community Survey 5-year estimates.

How does Sampson County compare with other North Carolina counties?

Among North Carolina counties it ranks 44th of 100 for population growth; 81st of 100 for net domestic migration per 1,000 residents; 90th of 100 for private-sector job growth; 77th of 100 for median household income. Nationally it ranks 762nd of 3,107 counties for population growth.

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Sources and method

Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.