Population
41,560
2025
+1.7% since 2020
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. Resident population, July 1 estimate.
Shawano County, WI: population growth, jobs and income
Shawano County gained 154 residents between 2024 and 2025 (+0.4%).
Shawano County had an estimated 41,560 residents in 2025, up 1.7% (701 more people) since 2020. That is faster than Wisconsin as a whole (+1.3%), and the 28th fastest growth of 72 counties in Wisconsin.
Data as of 2025 · updated
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In the Shawano County report
One-time $99 PDF: everything on this page for Shawano County, ranked against Wisconsin and the U.S., plus these figures that are not on the free page:
- Median gross rent$821/mo2020–24
- Vacant homes, incl. seasonal and second homes16.6%2020–24
- New homes permitted, last 12 months1052025-10/2026-09
- Rent growth, 5 yearsIn the report
- Permits in 5+ unit buildingsIn the report
- IRS income moving in (net AGI)In the report
- Neighbouring-county comparison tableIn the report
What's inside: 5 pages
- 1 Summary, headline numbers and ranks (free preview)
- 2 Ranks and the neighbouring-county table
- 3 Migration, with IRS mover and income flows
- 4 Rent, vacant homes, permits and employers
- 5 Every source and the methods
Headline numbers
Net domestic migration
+162
2025
3.9 per 1,000 residents
+860 in total, 2021–2025
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. People moving in from other U.S. counties minus people moving out.
Unemployment rate
3.1%
2025
+0.0 pts since 2019
Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics, 2025. Annual average unemployment rate.
New homes permitted
116
2025
+45.0% since 2021
2.8 per 1,000 residents
Source: U.S. Census Bureau, Building Permits Survey, 2025. Housing units authorized by building permits in the year.
Median household income
$66,479
2020–24
+16.0% since 2016–20
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020–24. American Community Survey 5-year estimate.
Private-sector employment
10,135
2023
−3.4% since 2018
Source: U.S. Census Bureau, County Business Patterns, 2023. Paid employees of private employers in mid-March (County Business Patterns).
What the numbers say
Net domestic migration added 162 people in 2025: more people moved in from other U.S. counties than moved out.
Private employers had 10,135 paid employees in mid-March 2023, −3.4% since 2018 (County Business Patterns).
Unemployment averaged 3.1% in 2025.
Builders were authorized to start 116 new homes in 2025, or 2.8 per 1,000 residents.
Median household income was $66,479 in the 2020–24 American Community Survey, +16.0% since 2016–20.
Across the 3,107 U.S. counties with a comparable estimate, its population growth ranks 1,357th.
Part of the Shawano, WI micro area.
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Shawano County population by year
| Year | Population | Change |
|---|---|---|
| 2025 | 41,560 | +154 |
| 2024 | 41,406 | +266 |
| 2023 | 41,140 | +164 |
| 2022 | 40,976 | +167 |
| 2021 | 40,809 | −50 |
| 2020 | 40,859 | – |
Census Bureau population estimates, July 1 of each year.
What drove the change in Shawano County
Shawano County grew by 701 people since 2020; the largest part came from domestic migration (+860).
| Component | 2025 | 2020–25 | Share |
|---|---|---|---|
| Natural changebirths minus deaths | −36 | −341 | |
| International migrationfrom and to other countries | +29 | +197 | |
| Domestic migrationfrom and to other U.S. counties | +162 | +860 | |
| Census adjustmentbalancing residual | −1 | −15 | |
| Total change | +154 | +701 |
Census Bureau population estimates, components of change, each year July 1 to June 30. The components add up to the change in the estimate; the Census adjustment is the small balancing figure the Bureau publishes.
How it ranks
| Measure | In Wisconsin | Among U.S. counties |
|---|---|---|
| Population growth | 28th of 72 | 1,357th of 3,107 |
| Net domestic migration per 1,000 residents | 29th of 72 | 1,236th of 3,108 |
| Private-sector job growth | 53rd of 72 | 2,300th of 3,092 |
| Median household income | 54th of 72 | 1,451st of 3,107 |
| Lowest unemployment rate | 27th of 72 | 530th of 3,108 |
| New homes permitted per 1,000 residents | 57th of 72 | 1,192nd of 3,005 |
1st = highest (lowest for unemployment). Counties are ranked only against others with a figure for the same period.
Get the county report — $99
The County Growth and Demographics Report for Shawano County, WI as a PDF, from federal data: population and migration, housing and rents, permits, private employers and jobs, unemployment, ranks in the state and the country, and neighbouring counties, with a source next to every number. Pay once, no subscription.
Add 2 neighbouring counties for $50: the Brown County and Outagamie County reports too, $149 for all 3.
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Neighbouring counties
Over 2020–25, Shawano County's population change (+1.7%) was ahead of 4 of its 8 neighbouring counties and behind 4.
6 of its 8 neighbouring counties had a higher median household income than Shawano County's $66,479 (2020–24).
| County | Population2025 | Population change2020–25 | Net domestic migration per 1,000 residents2025 | Homes permitted per 1,000 residents2025 | Median household income2020–24 |
|---|---|---|---|---|---|
| Shawano County, WI This county | 41,560 | +1.7% | 3.9 | 2.8 | $66,479 |
| Menominee County, WI | 4,199 | −1.4% | 0.5 | 1.7 | $62,108 |
| Waupaca County, WI | 51,461 | −0.7% | 3.9 | 4.2 | $72,830 |
| Outagamie County, WI | 195,894 | +2.6% | 3.3 | 5.2 | $85,069 |
| Oconto County, WI | 40,195 | +2.9% | 7.5 | 3.3 | $75,049 |
| Langlade County, WI | 19,534 | +0.4% | 8.4 | 9.6 | $55,878 |
| Portage County, WI | 71,943 | +2.2% | 3.4 | 3.4 | $76,070 |
| Brown County, WI | 275,803 | +2.5% | 1.7 | 4.4 | $79,649 |
| Marathon County, WI | 139,432 | +1.0% | 0.4 | 2.5 | $77,884 |
Census Bureau population estimates and building permits, American Community Survey 5-year income. Rates per 1,000 residents. – means no figure, or a base too small for a change or rate (it would swing on a few people). A figure from another period shows its year and is left out of the comparison.
Questions
Is Shawano County growing?
Yes. Its population grew 1.7% between 2020 and 2025, about 701 more people (Census Bureau population estimates). Wisconsin as a whole changed +1.3% over the same years. That ranks 28th of 72 counties in Wisconsin for population growth.
How many people moved to Shawano County?
On net, about 162 people in 2025: that many more moved in from other U.S. counties than moved out (Census Bureau net domestic migration estimate).
What is the unemployment rate in Shawano County?
It averaged 3.1% in 2025 (BLS Local Area Unemployment Statistics, annual average).
What is the population of Shawano County?
About 41,560 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.
How many jobs are in Shawano County?
Private employers there had 10,135 paid employees in mid-March 2023, −3.4% since 2018 (Census Bureau County Business Patterns; government jobs and the self-employed are not counted).
What Beacon CRE covers in Wisconsin
Map, parcel and listing layers cover North and South Carolina only for now. This page and the other Wisconsin county pages carry the public federal growth figures.
Shawano County data alerts
Email me when Shawano County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.
Sources and method
- U.S. Census Bureau, Population Estimates Program (Vintage 2025)
- U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics
- U.S. Census Bureau, Building Permits Survey
- U.S. Census Bureau, American Community Survey 5-year estimates
- U.S. Census Bureau, County Business Patterns
Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.
Jobs outside North and South Carolina use County Business Patterns (paid private-sector employees in mid-March); wages and government jobs are not included.