Population
486,444
2025
−0.4% since 2020
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. Resident population, July 1 estimate.
Santa Rosa-Petaluma, CA metro area: population growth, jobs and income
The Santa Rosa-Petaluma, CA metro area gained 1,081 residents between 2024 and 2025 (+0.2%).
The Santa Rosa-Petaluma, CA metro area had an estimated 486,444 residents in 2025, down 0.4% (2,070 fewer people) since 2020.
Data as of 2025 · updated
Map, parcel and listing layers cover North and South Carolina only for now.
Headline numbers
Net domestic migration
+514
2025
1.1 per 1,000 residents
−7,935 in total, 2021–2025
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. People moving in from other U.S. counties minus people moving out.
Unemployment rate
4.4%
2025
+1.7 pts since 2019
Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics, 2025. Annual average unemployment rate.
New homes permitted
1,690
2025
+67.0% since 2024
3.5 per 1,000 residents
Source: U.S. Census Bureau, Building Permits Survey, 2025. Housing units authorized by building permits in the year.
Median household income
$104,674
2020–24
+21.5% since 2016–20
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020–24. American Community Survey 5-year estimate.
Private-sector employment
177,367
2023
+0.1% since 2018
Source: U.S. Census Bureau, County Business Patterns, 2023. Paid employees of private employers in mid-March (County Business Patterns).
Net migration (IRS tax returns)
−160
2022–23
Source: IRS Statistics of Income, U.S. Population Migration Data, 2022–23. People on tax returns moving in minus moving out, U.S. and abroad; the sum of the member counties (moves between them cancel out).
Population, migration, employment, permits, unemployment and income are the figures each agency publishes for the area itself (OMB Bulletin 23-01 delineation; ACS 2016-20 and CBP 2018 use the delineation of their year). IRS migration is the sum of the member counties.
What the numbers say
Net domestic migration added 514 people in 2025: more people moved in from other U.S. counties than moved out.
Private employers had 177,367 paid employees in mid-March 2023, +0.1% since 2018 (County Business Patterns).
Unemployment averaged 4.4% in 2025, 1.7 points higher than in 2019 (before the pandemic).
Builders were authorized to start 1,690 new homes in 2025, or 3.5 per 1,000 residents.
Median household income was $104,674 in the 2020–24 American Community Survey, +21.5% since 2016–20.
Population growth over five years ranks 15th of 25 California metro areas and 289th of 362 U.S. metro areas.
IRS tax-return data for 2022-2023 show a net loss of 160 people (the sum of its counties).
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How it ranks
| Measure | Among U.S. metro areas |
|---|---|
| Population growth | 289th of 362 |
| Net domestic migration per 1,000 residents | 180th of 362 |
| Private-sector job growth | 247th of 352 |
| Median household income | 14th of 362 |
| Lowest unemployment rate | 244th of 362 |
| New homes permitted per 1,000 residents | 172nd of 362 |
1st = highest (lowest for unemployment), against areas with a figure for the same period.
Fastest-growing metro areas in California · Fastest-growing metro areas in the U.S.
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Counties in this metro area
| County | Role | Residents2025 | Share of residents2025 | Change2020–2025 | Share of the change2020–2025 |
|---|---|---|---|---|---|
| Sonoma County, CA | Central | 486,444 | 100.0% | −2,070 (−0.4%) | 100% |
Census Bureau population estimates (July 1). Shares are of the member counties' total; a share of the change shows only when every county moved the same way. – means no figure for the common period.
Nearby and similar metro areas
Next to this metro area
Similar in size
Questions
Is the Santa Rosa-Petaluma, CA metro area growing?
No. Its population fell 0.4% between 2020 and 2025, about 2,070 fewer people (Census Bureau population estimates).
How many people moved to the Santa Rosa-Petaluma, CA metro area?
On net, about 514 people in 2025: that many more moved in from other U.S. counties than moved out (Census Bureau net domestic migration estimate).
What is the unemployment rate in the Santa Rosa-Petaluma, CA metro area?
It averaged 4.4% in 2025 (BLS Local Area Unemployment Statistics, annual average).
What is the population of the Santa Rosa-Petaluma, CA metro area?
About 486,444 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.
How many jobs are in the Santa Rosa-Petaluma, CA metro area?
Private employers there had 177,367 paid employees in mid-March 2023, +0.1% since 2018 (Census Bureau County Business Patterns; government jobs and the self-employed are not counted).
Sonoma County data alerts
Email me when Sonoma County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.
Sources and method
- U.S. Census Bureau, Population Estimates Program (Vintage 2025)
- U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics
- U.S. Census Bureau, Building Permits Survey
- U.S. Census Bureau, American Community Survey 5-year estimates
- U.S. Census Bureau, County Business Patterns
- IRS Statistics of Income, U.S. Population Migration Data
Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.
Jobs outside North and South Carolina use County Business Patterns (paid private-sector employees in mid-March); wages and government jobs are not included.