Population
25,407
2025
−0.2% since 2020
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. Resident population, July 1 estimate.
Luna County, NM: population growth, jobs and income
Luna County lost 216 residents between 2024 and 2025 (−0.8%).
Luna County had an estimated 25,407 residents in 2025, down 0.2% (45 fewer people) since 2020. That is slower than New Mexico as a whole (+0.3%), and the 12th fastest growth of 32 counties in New Mexico.
Data as of 2025 · updated
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In the Luna County report
One-time $99 PDF: everything on this page for Luna County, ranked against New Mexico and the U.S., plus these figures that are not on the free page:
- Median gross rent$650/mo2020–24
- Vacant homes, incl. seasonal and second homes20.6%2020–24
- New homes permitted, last 12 months22025-10/2026-09
- Rent growth, 5 yearsIn the report
- Permits in 5+ unit buildingsIn the report
- IRS income moving in (net AGI)In the report
- Neighbouring-county comparison tableIn the report
What's inside: 5 pages
- 1 Summary, headline numbers and ranks (free preview)
- 2 Ranks and the neighbouring-county table
- 3 Migration, with IRS mover and income flows
- 4 Rent, vacant homes, permits and employers
- 5 Every source and the methods
Headline numbers
Net domestic migration
−219
2025
−8.6 per 1,000 residents
−323 in total, 2021–2025
Source: U.S. Census Bureau, Population Estimates Program (Vintage 2025), 2025. People moving in from other U.S. counties minus people moving out.
Unemployment rate
13.0%
2025
−0.1 pts since 2019
Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics, 2025. Annual average unemployment rate.
New homes permitted
2
2025
0.1 per 1,000 residents
Small base: the change swings on a few homes or people, so we don't show it.
Source: U.S. Census Bureau, Building Permits Survey, 2025. Housing units authorized by building permits in the year.
Median household income
$36,419
2020–24
+12.9% since 2016–20
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020–24. American Community Survey 5-year estimate.
Private-sector employment
4,845
2023
+9.2% since 2018
Source: U.S. Census Bureau, County Business Patterns, 2023. Paid employees of private employers in mid-March (County Business Patterns).
What the numbers say
Net domestic migration was negative in 2025: 219 more people moved out to other U.S. counties than moved in.
Private employers had 4,845 paid employees in mid-March 2023, +9.2% since 2018 (County Business Patterns).
Unemployment averaged 13.0% in 2025, 0.1 points lower than in 2019 (before the pandemic).
Builders were authorized to start 2 new homes in 2025, or 0.1 per 1,000 residents.
Median household income was $36,419 in the 2020–24 American Community Survey, +12.9% since 2016–20.
Across the 3,107 U.S. counties with a comparable estimate, its population growth ranks 1,938th.
Part of the Deming, NM micro area.
Get Luna County’s next numbers by email
Email me when Luna County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.
Luna County population by year
| Year | Population | Change |
|---|---|---|
| 2025 | 25,407 | −216 |
| 2024 | 25,623 | +86 |
| 2023 | 25,537 | −108 |
| 2022 | 25,645 | +187 |
| 2021 | 25,458 | +6 |
| 2020 | 25,452 | – |
Census Bureau population estimates, July 1 of each year.
What drove the change in Luna County
Luna County lost 45 people since 2020; the biggest drag was domestic migration (−323).
| Component | 2025 | 2020–25 | Share |
|---|---|---|---|
| Natural changebirths minus deaths | +16 | −57 | |
| International migrationfrom and to other countries | −11 | +317 | |
| Domestic migrationfrom and to other U.S. counties | −219 | −323 | |
| Census adjustmentbalancing residual | −2 | +18 | |
| Total change | −216 | −45 |
Census Bureau population estimates, components of change, each year July 1 to June 30. The components add up to the change in the estimate; the Census adjustment is the small balancing figure the Bureau publishes.
How it ranks
| Measure | In New Mexico | Among U.S. counties |
|---|---|---|
| Population growth | 12th of 32 | 1,938th of 3,107 |
| Net domestic migration per 1,000 residents | 29th of 32 | 2,817th of 3,108 |
| Private-sector job growth | 8th of 32 | 760th of 3,092 |
| Median household income | 31st of 31 | 3,072nd of 3,107 |
| Lowest unemployment rate | 32nd of 32 | 3,104th of 3,108 |
| New homes permitted per 1,000 residents | 14th of 18 | 2,735th of 3,005 |
1st = highest (lowest for unemployment). Counties are ranked only against others with a figure for the same period.
Get the county report — $99
The County Growth and Demographics Report for Luna County, NM as a PDF, from federal data: population and migration, housing and rents, permits, private employers and jobs, unemployment, ranks in the state and the country, and neighbouring counties, with a source next to every number. Pay once, no subscription.
Add 2 neighbouring counties for $50: the Doña Ana County and Grant County reports too, $149 for all 3.
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Neighbouring counties
Over 2020–25, Luna County's population change (−0.2%) was ahead of 3 of its 4 neighbouring counties and behind 1 (Doña Ana County).
Its median household income ($36,419, 2020–24) is lower than in all 4 of its neighbouring counties.
| County | Population2025 | Population change2020–25 | Net domestic migration per 1,000 residents2025 | Homes permitted per 1,000 residents2025 | Median household income2020–24 |
|---|---|---|---|---|---|
| Luna County, NM This county | 25,407 | −0.2% | −8.6 | 0.1 | $36,419 |
| Grant County, NM | 27,252 | −3.4% | −3.1 | – | $44,958 |
| Doña Ana County, NM | 229,091 | +4.1% | 2.5 | 3.6 | $56,848 |
| Hidalgo County, NM | 3,929 | −5.6% | −3.3 | – | $48,882 |
| Sierra County, NM | 11,395 | −1.4% | 14.2 | – | $41,600 |
Census Bureau population estimates and building permits, American Community Survey 5-year income. Rates per 1,000 residents. – means no figure, or a base too small for a change or rate (it would swing on a few people). A figure from another period shows its year and is left out of the comparison.
Questions
Is Luna County growing?
No. Its population fell 0.2% between 2020 and 2025, about 45 fewer people (Census Bureau population estimates). New Mexico as a whole changed +0.3% over the same years. That ranks 12th of 32 counties in New Mexico for population growth.
How many people moved to Luna County?
On net, none in 2025: about 219 more people moved out to other U.S. counties than moved in (Census Bureau net domestic migration estimate).
What is the unemployment rate in Luna County?
It averaged 13.0% in 2025 (BLS Local Area Unemployment Statistics, annual average).
What is the population of Luna County?
About 25,407 people, according to the U.S. Census Bureau's population estimate for July 1, 2025.
How many jobs are in Luna County?
Private employers there had 4,845 paid employees in mid-March 2023, +9.2% since 2018 (Census Bureau County Business Patterns; government jobs and the self-employed are not counted).
What Beacon CRE covers in New Mexico
Map, parcel and listing layers cover North and South Carolina only for now. This page and the other New Mexico county pages carry the public federal growth figures.
Luna County data alerts
Email me when Luna County gets new Census numbers: population, building permits, jobs and income. About 4 emails a year, one click to stop.
Sources and method
- U.S. Census Bureau, Population Estimates Program (Vintage 2025)
- U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics
- U.S. Census Bureau, Building Permits Survey
- U.S. Census Bureau, American Community Survey 5-year estimates
- U.S. Census Bureau, County Business Patterns
Each number shows its own period. Changes compare the latest period with five years earlier (or the earliest period available). Beacon CRE last refreshed these figures on 2026-11-05. Figures come from public federal statistics and are informational only, not investment advice. Check the source before relying on a number. Methodology: how we compute every number. More on every layer: data sources and licences.
Jobs outside North and South Carolina use County Business Patterns (paid private-sector employees in mid-March); wages and government jobs are not included.